# ChatGPT image-gen brief — Insider's Two-Pack LP hero ## For DALL-E / GPT-4o image generation ## Created 2026-04-28 This brief produces the redesigned LP hero image: hands holding two Sunsticks moved to LEFT third of frame, RIGHT two-thirds reserved for typographic overlay. The goal is to push the offer copy above the fold on the LP — the current centered image takes too much vertical space. --- ## Use this prompt verbatim in ChatGPT ``` Create a wide horizontal image (16:9 aspect ratio, 2400×1350 px) for a luxury sun-care brand's promotional landing page. Reference brand: Cay Skin, founded by supermodel Winnie Harlow. The aesthetic is editorial, golden-hour, jet-set Caribbean — think Vogue beauty editorial meets a yacht in St. Barts. COMPOSITION (critical): - Two melanin-rich hands enter the frame from the left edge, holding up two cylindrical sunstick tubes side by side. The hands and sticks together occupy roughly the LEFT THIRD of the image (33% of width). - The RIGHT TWO-THIRDS of the image (67% of width) is open negative space — softly blurred golden-hour beach, ocean horizon, sunlight streaming. This empty area is reserved for typographic overlay added later, so it must be visually quiet but luminous. - Hands and sticks should NOT extend past the 33% vertical line on the right side. LIGHTING & MOOD: - Golden hour, late afternoon Caribbean light. Warm orange-gold tones throughout. - Soft natural light from upper right, casting subtle shadows on the hands. - Background: gently out-of-focus beach with a glimpse of teal-blue ocean and warm sand. The horizon line sits at roughly the 60% vertical mark. - Atmospheric haze, sun flare on the right side optional but welcome. THE PRODUCT (sunsticks): - Two cylindrical sunstick tubes, each approximately 15g size (small, lipstick-sized). - Tube color: WARM CARAMEL / AMBER BROWN matching Cay Skin's brand palette (think Pantone 469 C, hex around #764324). - Cap color: matte CREAM/BEIGE (hex around #F0E4D8). - Minimal label, no visible text on the sticks themselves (the brand name will be added by typography overlay later). - Both sticks held vertically, parallel, with cap on top, base toward palm. Held with confident relaxed grip — not gripped tight, not flopping. THE HANDS: - Two melanin-rich hands (rich brown skin tones, matching Cay Skin's inclusive positioning). - Manicure: clean, neutral, slightly glossy nude polish — luxurious but not flashy. NO long stilettos or graphic nail art. - One small piece of fine gold jewelry visible (a delicate ring or bracelet) — subtle, not gaudy. - Skin should look luminous, well-moisturized, with a natural glow. No visible product residue, no white cast on the skin. The skin itself is the proof point — flawless, no-cast, glowing. - Hands enter from the left and bottom-left, suggesting the wearer is offscreen-left, palms-up presenting the sticks. WHAT TO AVOID: - No people's faces in frame. - No text, no logos, no watermarks, no captions in the image itself (typography will be overlaid in HTML later). - No gym equipment, no car interiors, no plastic-shopping-bag aesthetic. Aspirational only. - No white-cast or chalky residue on skin (this contradicts the product's positioning). - No mineral-sunscreen visual cues (no zinc-white blob, no thick paste). The sticks should look like a clean, modern, cosmetic-grade format. - No cluttered background. Negative space on the right is the WHOLE POINT. OUTPUT: - 2400 × 1350 pixels (16:9), high resolution - File format: PNG with sRGB color space - Save and upload back to /Users/nicksheth/Documents/Claude/Cay Skin/Email/CaySkin_Insider_TwoPack_Creative/assets/ as `hero_two_sunsticks_v2_overlay.png` If you produce variants, label them v2_overlay_a, v2_overlay_b, etc. ``` --- ## What gets overlaid on the image (HTML/CSS, not ChatGPT's job) Once the image is generated, the LP HTML will overlay this typographic content on the right two-thirds of the image: ``` TWO STICKS. ONE SUMMER. $30. Two Isle Invisible Sunsticks. Free shipping. The Insider's Two-Pack — only on the list. [STOCK UP — $30] (CTA button) ``` Bebas Neue display for the headline, IBM Plex Mono for the eyebrow ("INSIDER'S TWO-PACK · UNTIL MAY 12"), Inter for the body. Brand colors: ink `#2A1810` for the type, beige `#F0E4D8` background overlay if needed for legibility. --- ## CSS placement once nick uploads the image ```html
Two Isle Invisible Sunsticks held in melanin-rich hands at golden hour
INSIDER'S TWO-PACK · UNTIL MAY 12

Two Sticks.
One Summer.
$30.

Two Isle Invisible Sunsticks. Free shipping. The Insider's Two-Pack — only on the list.

STOCK UP — $30
``` Mobile responsive: at <640px width, switch to vertical stack — image on top (full-width, 60vh), copy below (centered). --- ## Quality bar — what passing looks like - Image visibly leaves the right two-thirds of the frame quiet enough to overlay text without legibility loss - Hands are confidently positioned in the left third, not floating awkwardly - Skin tone is melanin-rich (Cay Skin's positioning) and shows NO white cast (product proof) - Two sticks are clearly visible and matched in pose - Overall mood reads "yacht in St. Barts" not "drugstore SPF aisle" - No text or logos in the image itself - 2400×1350 minimum resolution, web-optimized PNG --- ## Iteration prompts if first generation doesn't land If the hands extend too far right: > "Reduce hand/stick size by 20% and shift the entire group 10% further left. Keep the right two-thirds completely free of product." If the background is too busy: > "Soften the background blur by 30%. Remove any visible details like umbrellas, chairs, or other beachgoers. Just sand-to-ocean gradient." If the lighting is too neutral: > "Push the golden hour warmer — more orange-amber, less white. Add subtle sun flare on the right side. Skin should look luminous, sun-kissed." If the sticks read too plastic / drugstore: > "Make the sticks look more cosmetic-grade — matte finish, slightly more elegant proportions. Think YSL or Hermès packaging quality, not pharmacy-aisle." --- *Once nick generates the image and saves it as `hero_two_sunsticks_v2_overlay.png` in /assets/, I'll wire up the LP HTML to use the new composition and re-screenshot for the deck.*